Dana C. Gierdowski, PhD

Research Leader with corporate, nonprofit, and academic experience.

Meet Dana

I am a senior research leader specializing in human-centered research, accessibility, and inclusive product design. With deep expertise in mixed-methods research and research operations, I transform human stories into strategic insights that guide product vision, shape innovation pipelines, and help executive teams make confident, evidence-based decisions.

I currently serve as Senior Manager of User Experience Design, Research & Insights at Lenovo, where I lead global research initiatives across hardware, software, AR/VR, AI, and next-generation PC design. I build and develop high-performing research teams, establish scalable research operations, and deliver insights that directly influence product strategy at a global scale—including accessibility advancements recognized with multiple Lenovo impact awards.

Grounded in a PhD in Communication, Rhetoric & Digital Media, I bring a blend of analytical rigor, empathy, and operational excellence to my work. My experience spans Fortune 500 products, higher education systems, and specialized accessibility research, all driven by a commitment to creating experiences that serve every user.

Ph.D

Credentials & Education

0 +

Years of Experience

0 +

Project & Impact Scope

Sr Manager

Current Role

Professional milestones that shaped my research career

A comprehensive look at the key moments and achievements that have defined my professional path.

2010–2022

Conducted mixed-methods research and facilitated innovation workshops for academia and corporate clients such as Herman Miller, Steelcase, and the University of North Carolina system, establishing a long-standing foundation in user research and strategic problem-solving.

2018–2021

Led high-visibility studies with sample sizes of 30,000+ and delivered insights that influenced technology strategies across hundreds of higher education institutions worldwide, including the first EDUCAUSE study focusing on students with disabilities.

2021-2022

Rapidly advanced into a leadership role overseeing research strategy, team development, global fieldwork, and multi-product research programs spanning hardware, software, AI, AR/VR, and accessibility

2021-2023

Led groundbreaking research with blind/low-vision users, resulting in the first laptop keyboards with enhanced tactile cues. Received Lenovo’s Customer Impact Team Award.

2023-2024

Directed global industrial design research that informed the development of the ThinkPad X9 Aura Edition—Lenovo’s first AI PC, launched in 2024. Received VP Award for Individual Excellence

Leadership &
Managerment

I am a people-first leader who builds high-performing research teams grounded in trust, clarity, and collaboration. I focus on developing talent, streamlining operations, and creating structures that enable researchers to do their best work. My leadership approach blends strategic vision with hands-on mentorship—balancing team growth, project execution, and stakeholder alignment to ensure research drives measurable business impact. Whether guiding global research programs or coaching early-career researchers, I lead with empathy, accountability, and a commitment to inclusive, human-centered innovation.

Recommendations

Insights from industry leaders & colleagues

"While at Lenovo, I had the pleasure of working closely with Dana, while she served as the User Research Senior Manager, supporting our larger Research & Insights team..."
- Dan Sevier
"I’ve had the pleasure of working with Dana at Lenovo for nearly five years. Her feedback and research contributions have been exceptional, thorough, actionable, and deeply insightful..."
- Ada Lopez
"I was fortunate enough to be able to work with Dana for several years, and I can't recommend her highly enough as both a brilliant and skilled professional, and as a kind and generous ..."
- Mark McCormack